Shell met face-to-face with over 1,000 'special publics' in 2008 and three quarters of stakeholders say our programme has a favourable impact on their view of Shell
The challenge
The world is facing an extraordinary challenge - more energy, with less CO2.
Shell needs to have a clear voice in the complex debate on the future of energy, so it can influence those people around the world that have a material impact on its ability to thrive as a business.
Our response
Knowing that face-to-face meetings are the most influential for senior stakeholders, we created a varied programme of events around the world, working with the most resonant media partners in each market.
Matching event formats to audiences we worked with, for example, European Voice on Comment: Visions, a multi-media programme targeting policymakers and their advisers in the European parliament.
In the UK, we work with the Financial Times on an exclusive dinner series debating energy issues with corporate peers as well as FT editors.
Shell Dialogues, our interactive platform, creates opportunities to continue the debate online, with over 5,000 people now registered for regular contact with Shell.
Results
Independent research focusing on four of the media partnerships showed that:
- The partnership activities have registered with substantial numbers of special publics in our target markets: four out of ten SPs have seen something of the four partnerships.
- Over 80% of those who recall each of the partnership programmes rated them as interesting.
- Between 68% and 76% of SPs recalling each of the four partnerships say they have a favourable impact on their view of Shell.
