In just four months, Investors in People developed over 1,000 social media followers engaging customers, suppliers and journalists alike.
The challenge
Investors in People's customers include organisations of all types, and businesses covering all sectors.
Traditionally, PR activity had focused on reaching these customers through press and broadcast media. But with the influence of these channels declining, Investors in People needed to develop a profile in increasingly important social media.
Our response
Launching Investors in People on social media meant going beyond the traditional PR sphere and understanding how digital channels could be used to support customer service and marketing activity, as well as media relations.
We developed an overall online and social media strategy that focused on business development, as well as reputation management. And to roll it out across the organisation we delivered a series of seminars for the regional bodies that deliver the Investors in People Standard, explaining the overall strategy, getting them up-to-speed on the tools and empowering them to make digital a big part of their customer service, marketing and PR activity.
Results
We launched a central Investors in People Twitter feed, which now has almost 700 hundred followers.
Following the online and social media workshops, we helped create regional twitter feeds, which are now highly active with almost 500 followers.
These outlets reach customers, suppliers, government bodies and journalists alike. And Investors in People now increasingly uses LinkedIn, both as an internal knowledge sharing tool and a channel to engage with its customers.
