We secured media platforms for Beachcroft's experts on significant industry stories including the Health Bill, the NHS white paper, the Planning Bill and the Localism Bill.
The Challenge
We are faced with the challenge of raising the profile of Beachcroft's Construction & Real Estate and Health & Public Sector teams in what is a highly competative market, made more so by the NHS reforms and the trying economic climate. Securing cut through involves making a convincing case for the inclusion of a legal perspective on industry-wide issues.
Our response
We aim to ensure Beachcroft's target market receives consistent exposure to the firm's name, coupled with timely comment and thought leadership. We target national and trade journalists with proactive media relations tactics, including opinion and comment pieces, as well as reactive commentary on breaking stories. Critically, we ensure the partners are contributing to debates around broader business issues affecting the sector, positioning them as legal advisers with a complete understanding of the business context in which their clients operate.
Results
Our work with the teams has seen us establish their partners as regular columnists in key specialist media, on topics such as new legislation, governance and the environment. Beachcroft’s experts are also engaged in an extensive briefing programme, meeting with key trade journalists on a regular basis.
