Fishburn Hedges

Digital and social media channels have transformed today’s communications landscape. Conversations about brands and services are happening every day.

What people say about you matters.  You may not always feel in control of these conversations.  But customers, employees or investors rarely forgive inaction when engagement was needed.  Understanding when and how to engage is critical.

FH Beta is our innovation unit: our proving ground for new thinking in reputation management and communication. 

We are constantly testing new technologies and approaches.  Those that offer clients new and effective ways to engage with stakeholders we use again.  Those that offer little or no value we quickly rule out.   You can follow our latest thinking on the FH Beta blog.

Our range of digital services help keep our clients up to speed, or ahead of it.

Listening, measurement and insights

If someone says it online, we’ll see it, weigh it and advise you.  Knowing who says what, where and how often is at the heart of managing any reputation. 

Our monitoring service does more than just inform you.  It comes with practical advice on what to do as a result.  It will help you cut your reputational risk and identify where and how to engage with the people that will build your brand.

We’ve done it for Shell, Eurostar and Tetra Pak.

Socialise

Whatever your starting point, we can help you establish a consistent presence across the digital channels most relevant to you and the people you are building relationships with.

We will help you identify where those people are online, which are the best channels to engage them and how best to do it, from the technical knowhow to the tone of voice. It will be consistent, responsive and practical and, as importantly, we can do it swiftly.

We’ve done it for Investors in People, TV Licensing and Transport for London.

Digital content creation

However your target audiences wish to receive their information, we can help you tailor the message to the medium. 

From traditional media, through the appropriate social media platforms (including the testing 140-character tweet) to video clips or the CEO blog, we can help make sure you’re speaking the right language to get through. 

In doing so, it will help you look more credible, trustworthy and approachable.

We’ve done it for BT Global Services, Legal & General and Eurostar.

Digital community engagement

We can help you engage with the people that matter to you, to build communities around your organisation, issues or brand. 

This will give you valuable insights into your audiences, help improve their trust in you and help shape attitudes, both now and for the future.  Open and transparent engagement will also help give you the edge as you get to know better the people that matter.

We’ve done it for TV Licensing and Mflow, working with our sister consumer brand agency Seventy Seven.