Our clients
OGC
The publication of 'Transforming Government Procurement' in January 2007 saw the Office of Government Commerce (OGC) tasked with driving up standards and procurement capability across central government. Fishburn Hedges was appointed, alongside our brand consultancy FHD, to develop a brand strategy that would help OGC deliver on this new remit.
We developed a qualitative research process to enable OGC to gain a clear understanding of stakeholder perceptions of the organisation. By holding focus groups with employees and conducting one-to-one interviews with customers, suppliers and partners, we were able to identify obstacles to the achievement of existing and future organisational strategy. This insight informed the development of a new visual identity and allowed us to develop a process to define and embed the brand and its associated values across OGC.