Our clients
Bupa
During 2004, Fishburn Hedges advised BUPA, the international health and care company on the positioning of its Hospitals Division. Our brief was to communicate the organisation’s new business model to politicians and opinion formers in health and within the wider political community. Activity included an influencing strategy to target third parties and politicians, tactical engagement with think tanks and better use of practical examples of delivery. The campaign succeeded in driving home the message that BUPA is changing, and is well placed to meet to the government's challenge to private sector partners. BUPA’s campaign was acknowledged publicly by the then Secretary of State, Rt Hon John Reid MP.