Our clients
Kinder
Confectionery (for kids’ brands particularly) is a market fraught with reputation issues at present. There is greater scrutiny than ever from consumer groups, regulators and consumers themselves. Our brief is to position Kinder Kids as a responsible brand in this context.
We have launched a campaign to promote Kinder’s "responsible treating" approach, communicating messages on using products as a reward for kids and educating parents about how to go about this.
We conducted research showing that parents are (by and large) using their common sense and acting responsibly in treating their kids. We enlisted Elizabeth Kilby (of House of Tiny Tearaways) as a consultant psychologist to offer parents advice using her as a media spokesperson. We have also written and built a
The campaign has just launched, so results are yet to flow through. So far, though, we have had positive coverage across the IPC website goodtoknow.com, Sunday Express S Magazine, Practical Parenting and Your Family.