Our clients
SunGard
Since 2003 Fishburn Hedges has acted for SunGard, a global leader in software and processing solutions for financial services, higher education and the public sector.
We support SunGard both at a corporate and business unit level; a key objective has been to deepen its profile in the broader financial services media, reaching senior decision makers in financial institutions. Core activities include: announcements on product news and business wins; promoting surveys on industry topics; and issues-hijacking through reactive commentary on financial and regulatory issues.
We also work to showcase SunGard's depth as an industry thought leader, commenting on, reacting to and defining coverage of the technology-related aspects of issues such as Basel II, Reg NMS, MiFID, service orientated architecture and offshoring.
With support from other GFC/Net agencies, we help co-ordinate media and analyst engagement around SunGard’s presence at business and industry events across the world.