Fishburn Hedges
Shell

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Shell

Fishburn Hedges has worked with Shell International since 1998. In 2005 we launched a new campaign to reconnect Shell people with vitally important stakeholder groups worldwide and demonstrate how Shell is meeting the energy challenge. At the heart of the new programme is a series of ground-breaking collaborations with high-profile media partners including Time, Fortune, CNN, CNBC, BBC World, Newsweek, Euronews and European Voice. These partnerships take a ‘though-the-line’ approach, enabling Shell to engage its stakeholders through what they watch on TV, read in print media and view on the internet. Importantly, a series of live events around the world sit at the heart of each partnership – enabling Shell people to talk to stakeholders about issues that matter face to face.

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