Our clients
Invensys
Corporate values can be bland. Most include such things as team-working or innovation that could be applied to any company. However, when Invensys, a major technology and automation group, wanted to create a more unified company, it asked us to help them develop a set of values that were more uniquely their own.
With 23,000 people in 60 countries, Invensys undertook worldwide consultation on what values employees sought in their company, to support the vision and mission and create an ‘I want to work here’ culture. We helped to refine and agree the final values and their underpinning definitions.
To overcome any sense of over familiarity and achieve memorable cut-through, the
articulation of values also needed to be both striking and different. We extended the corporate branding and created an internal sub-brand based on employees explaining what individual values meant to them, in their own words. A mix of print and online channels were used to roll out the programme globally and during the first six weeks there were over 7,000 visits to Invensys Values website and over a thousand employees participated in an online webchat.