Front Room
Demographic breakdowns and quantitative research only go so far. To understand the people we are trying to reach we like to have regular contact. Talking to them about their concerns and aspirations gives us better insights. We regularly hold focus groups to get under their skin on an issue or theme. Here's some of what we've heard from the Front Room.
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Heath messages need to burst through the scepticismWith improving the health of the nation so high on the public agenda, we wanted to get a better understanding of what real people think about the efforts to change their behaviour. Our focus group looked at attitudes to public health among adults aged 35-45.Intelligent scepticism acts as a barrier between ‘us’ and ‘them’While people draw information from a wide range of sources, they uns...
Pharmacists offer valuable support and adviceIn the latest Front Room, we’ve taken a look at pharmacists.Pharmacists play a key role in delivering the advice, care and resources that make up major public health campaigns. By talking through some issues of concern with this group, we discovered that pharmacists are increasingly being seen, by the public and the wider health services, as front line health providers. The profession can off...