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latest posts for Technology, media and telecoms

Peter SigristPeter Sigrist
Google Instant Is A Small Step But Shows Big Potential | 09.09.2010 (2 comments)

If you’re one of the two-thirds of people traversing the web using a modern browser, and you are logged into a Google account, then you’ll see a new-look Google this morning.  The search engine has launched Google Instant, a service that provides live search results as you type in your query.As the launch video says, “you don’t even need to hit return any more”.How useful is this really...

James GilheanyJames Gilheany
Why PROs should all be hoping Daybreak is a success | 03.09.2010

After 17 years, GMTV has gone the way of TV-am and bitten the dust. In its place, ITV hopes to establish a new format to attract viewers to its dwindling morning ratings. Stiff competition from BBC Breakfast and over the past three years, Sky News, has seen GTMV relegated to third in the ratings war. In its place will come the tried and tested combination of Adrian Chiles and Christine Bleakley, b...

Peter SigristPeter Sigrist
The Value of Journalism | 11.08.2010

Another day, another internet meme whooshes by and probably 99 per cent of the world doesn’t even notice.It turns out that, just 24 hours after her actions took social media by storm, Jenny the “DryWipe” girl is a hoax.Jenny, you ask? Who’s she?  In case you have no idea what I’m talking about, let me very briefly outline what’s happened (if you know, skip this section).Who is Jenny ...

Andrew LewinAndrew Lewin
PR on Facebook, by PRs on Facebook | 28.07.2010

This week has seen the launch of ‘PR on Facebook’, a page set-up by the facebook communications team under the auspices of being a knowledge sharing forum for fellow professionals and interested third parties.  Launched less than a week ago, the group already has over 1,600 fans and demonstrably has the potential to become a real hub for the PR community.It’s very early days for the page an...

Ayesha BharmalAyesha Bharmal
The behaviour change iPhone app? | 21.07.2010

Well they do say there’s an app for just about anything.Could the EpicWin app, due for release in the next few weeks, be the key to making us all happier, more productive individuals? Described as a ‘playful productivity app’, the basic idea is that it provides motivation to do the things we’re all so good at putting off, like going to the gym or doing the ironing.You create your to-do lis...

Paul HodgsonPaul Hodgson
Digital switchover reaches five million homes | 07.07.2010 (1 comment)

We pulled off a great event this week for Digital UK – the body overseeing the region by region switch to digital TV.  The panel included Digital UK’s Chief Executive, David Scott, along with DCMS Minister, Ed Vaizey and Age UK’s Chair, Dianne Jeffrey.  A rather nice venue it was too with views of the River Thames and the City, and a terrace, where on a sunny morning – which it was – t...

The week that was | 11.06.2010

It's been a busy week in the media.  iPad fever may have abated somewhat, but it has been followed by further indications that people are consuming media in new ways, both online and offline.Here is our two-minute round-up of what's new.

New editor for Prospect magazine | 07.06.2010

I’ve never been a massive fan of Prospect – Private Eye or The Beano is more my style – but I do respect what David Goodhart has achieved over the last 15 years, creating a forum for serious debate in the printed media. Now must be the right time to pass on the baton, with the New Labour era, which Prospect so ably critiqued, replaced by coalition politics. However a smart guy like David mus...

Unexpected benefits of the iPad | 26.05.2010

This Friday sees the international launch of the Apple iPad. Although there might be a bit less hype surrounding the launch on this side of the Atlantic – in part due to the fact that many UK and European newspaper and magazine publishers will be adopting a wait-and-see approach to the development of new apps – the event is significant nonetheless. For the PR industry, the arrival of the...

Do exclusives still sell newspapers? | 25.05.2010

I wonder if Woodward and Bernstein, facing another late night in the office hard at work bringing down the Nixon administration, ever thought, "to hell with it, let's just do a rip off of that weather story on PA instead". Is the news exclusive a luxury from an era before newsroom cuts limited the intrepid reporter's investigative time and their editor's patience? An anachronism of a pre-Twitt...

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