Fishburn Hedges

Guy Corbet

So Forrester tells us that geolocation apps (such as Foursquare to you and me) aren’t yet an advertisers’ gold mine.  They have a role but not the reach of other digital routes such as SMS, mobile search and WAP display advertising.  By implication, there may be an opportunity to for metropolitan service businesses, but any potential for these channels comes with heavy caveats.  Location-ba...

Riz Issa

Metro Bank opened today with fanfare, pastries, a brass band, a stilt walker, dog biscuits and women dressed in sleek red dresses at a branch on a busy street corner in central London. I’m not sure how much the commuters at Holborn appreciated the noise, but the pastries were certainly going down a treat. Much has been written about Metro Bank’s ‘gimmicky’ marketing, perhaps reflecting CE...

Fiona Thorne

 “Is there still a waiting list, will I actually be able to buy one?”; “has the death grip problem really been solved?” and most importantly “should the new iPhone 4 be kept solely for the cool and the young?”.  These were the raft of questions were running through my head as I went to the Orange Shop at lunchtime yesterday having almost made up my mind to make the leap into the worl...

Holly Rouse

With Parliament heading into recess, last night saw the turn of the political pundits to share their views on the Coalition. At a packed seminar at the Institute for Government, Danny Finkelstein, Olly Grender and Will Straw waxed and waned about the Government’s first few months in office and its prospects for the years ahead.Enjoying a glass of wine in the audience, I listened with interest as...

Alex Pearmain

No, we're not talking about turning over your social media profiles to summer interns, but instead about your temporary hires demonstrating their (hopefully genuine) enthusiasm for your business.This enterprising chap working for Cisco this summer spotted his chance to a) get spotted by senior management, and b) get spotted by the rest of the world into the bargain. Billing himself as 'the world's...

Andrew Lewin

This week has seen the launch of ‘PR on Facebook’, a page set-up by the facebook communications team under the auspices of being a knowledge sharing forum for fellow professionals and interested third parties.  Launched less than a week ago, the group already has over 1,600 fans and demonstrably has the potential to become a real hub for the PR community.It’s very early days for the page an...

Jason Nisse

Summer is a frustrating time for football fans. Even with the extended World Cup there is then the lag between the end of the season and the start of real skirmishing in mid-August. This summer there’s not even any decent test cricket to keep us occupied.So the media fills the void with transfer speculation. This tends to follow a well trodden course – a story appears (probably generated by an...

Victoria Sykes

Just how important is brand? Brand is so much more than a logo, it encapsulates our company values, our mission, and our vision for the future. For charities, a well known brand can make all the difference when it comes to securing funding or raising an important cause up the agenda. But how can a charity justify the spend involved in a rebrand, to its trustees and volunteers, who may believe the ...

Laura Wyld

The audience would be forgiven for feeling like a gaggle of gooseberries at last night's love-in between Oliver Letwin and Danny Alexander. Representing the Conservatives and the Lib Dems respectively, the two turned up to Policy Exchange retaining that flush of early romance. Despite being there to talk about the policy-making process in coalition, little of substance emerged. The chaps chose ...